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The work

Results we've
been obsessed
with.

We'd rather show you numbers than adjectives. Here's what consistent, strategy-led content did for one local restaurant client, measured against where they started in January.

Case study · Local restaurant

Instagram, rebuilt around what actually gets seen.

Growth window: since January
3.5M+2,059% from JanuaryReels & post views
5.6M86% from non-followersTotal views
1.54M+3,454% reachAccounts reached
92%+4,002% from JanuaryViews from non-followers
212Kper top postsShares
17K+522 in the windowFollowers grown
Editing the restaurant client's reel on an iPad in Noble Media's dark studio.

Behind the numbers

Shoot it. Cut it.
Post it. Repeat.

Those numbers didn't come from luck or a single lucky post. They came from a system: film the right content, edit it tight, post it consistently, then read what worked and do more of it.

This is the actual campaign that hit the numbers above, mid-edit.

Straight from the account

Analytics card showing 3.5M reels and post views up 2,059%, 92% views from non-followers up 4,002%, and 17K followers.
Views

3.5M views, +2,059%

Analytics card showing 110K likes, 1.2K comments, 212K shares and 1,539,759 accounts reached up 3,454%.
Reach

1.5M accounts reached

Analytics chart showing 5,605,747 views, 14% from followers and 86% from non-followers.
Discovery

86% brand-new audience

Noble Media branded content: You don't need to go viral. You need to be consistent with what's already working.
The approach

Consistency over virality

Why it works

"You don't need to go viral. You need to be consistent with what's already working."

That's the whole playbook. Find the content that reaches beyond your followers, then do more of it, on purpose, every week.

Want numbers like these?

Let's talk
results.

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